Promoting Soybeans at the International Poultry Expo
On Thursday and Friday, we attended the International Poultry Expo in Atlanta, Ga. With over 800 exhibitors, it is the world’s largest display of technology, equipment, supplies and services used in the production and processing of poultry and eggs. All segments of the industry are represented: feed milling, hatchery, live production, processing and marketing. About 19,000 people attended the show from more than 90 countries.
“The poultry expo has been so informative. I wasn’t aware that poultry is our biggest consumer of soybean meal,” notes soybean grower Jade Estling of Roosevelt, Minn. In fact, more than half of U.S. soybeans processed for livestock feed are fed to poultry.
Building Relationships With Buyers Through the Soybean Checkoff
A big part of expanding and maintaining export markets is bringing customers and buyers together. During the See For Yourself International Marketing Mission trip attendees got to meet with trade teams from China and the Mideast.
Tuesday, a trade team of 20 Chinese buyers toured the Port of New Orleans and ate lunch with our group. The trade team included representatives from feed, poultry, pork, and other agricultural companies in China.